MoM_AI: AI-Powered Museum Planner
Shan Zhou, Lead UX Designer
Project Overview
Client: MoMA
Industry: Museology
Date: 2024
Objective: MoM_AI is an innovative AI-powered planner app designed to enhance museum visits by creating personalized itineraries. This project aimed to improve visitor experience through intelligent recommendations and seamless navigation
Purpose: Museum App Design Challenge
Problem Definition | UX design | Visual Design | User Research | Wire framing | Prototyping | Usability Testing
MAIN FEATURES
problemsNavigational Difficulties
Visitors often struggle to find their way around the extensive museum layout.
MoMA website photo diagram
Fighting for a snapshot of the Mona Lisa at the Louvre. Guia Besana for The New York Times
problemsDigital Map
SolutionsProvides step-by-step navigation to guide visitors efficiently through the museum.
The photo used in the diagram is sourced from the official website of the Museum of Modern Art (MoMA). This credit is provided to acknowledge the original source and maintain transparency regarding the origin of the visual content used in the project.
problemsUnderstanding Modern Art
Many visitors have a limited understanding of modern art, which can detract from their experience. They would be overwhelmed and have no clue what they should see.
Personalized Recommendations
Visitors answer a brief AI-driven questionnaire about their familiarity with modern art, allowing the planner to tailor recommendations.
To really enjoy a museum, like the Guggenheim in New York, you need a plan.Credit...Karsten Moran for The New York Times
problemsTime Constraints
Many visitors have limited time to explore the entire museum.
Tracking Visits
Visitors have trouble keeping track of which artworks they have seen and which they have not.
problemsAccessing Artwork Information
problemsPre-made Itineraries
Offers options for different time constraints, such as "1-hour highlights" or "3-hour in-depth" tours.
Lack of Time Is An Illusion ByDebbra Lupien
Task Progress and Time Tracker
Many visitors have limited time to explore the entire museum.
SolutionsNFC-enabled Sensors
Triggers automatic audio descriptions when visitors approach artworks, providing detailed information through headphones for a hands-free, immersive experience.
SolutionsAI-powered Assistant
Enables visitors to ask questions and receive immediate answers about the artworks, providing context and background without leaving the museum experience.
SolutionsReal-time Crowd Data
Uses Wi-Fi monitoring to identify crowded areas and suggest alternative routes or less crowded sections.
Visitors find it challenging to access detailed descriptions without constantly looking at their phones.
Image from IWM Family in Wartime Gallery
problemsInformation Seeking
Finding information or asking questions about specific artworks can be cumbersome without using search engines.
photo illustration by C.J Robison
Overcrowding
Popular exhibits frequently become overcrowded, making it difficult for visitors to enjoy them.
Cameras up! Visitors crowd Vincent van Gogh’s “The Starry Night,” from 1889, at the Museum of Modern Art.Credit...Jeenah Moon for The New York Times
SolutionsSolutionsSolutionsTarget Audience
Museum Visitors: Regular visitors who want to enhance their experience.
Art Enthusiasts: Individuals deeply interested in art and eager to learn more.
Time-Constrained Visitors: Those with limited time who want to make the most of their visit.
First-Time Visitors: Individuals visiting MoMA for the first time, who need guidance to navigate and enjoy the museum.
Purpose: To make the MoMA visit personalized, enjoyable, and efficient for all types of visitors.
prototyping